研究目的
Investigating the significant factors affecting the adoption of light-emitting diode lighting among households in Malaysia.
研究成果
The study confirmed the significant effects of performance expectancy, effort expectancy, and price value on the intention to use LED lighting, with attitude mediating these relationships. Anticipated guilt was found to moderate the relationship between attitude and intention, while anticipated pride did not. The findings highlight the importance of understanding consumer behavior in adopting energy-efficient technologies like LED lighting for environmental conservation and sustainability.
研究不足
1. The study focused only on households, suggesting future studies should include commercial users for a broader understanding. 2. The study was limited to five Malaysian cities, recommending future research to include more cities and neighboring countries for comparison. 3. The model incorporated only two emotional constructs (pride and guilt), suggesting future studies should include other variables like psychological factors and personality traits.
