研究目的
Investigating the effect of online video advertising on memory using eye-tracking technology.
研究成果
The research concludes that there is a significant correlation between eye-tracking data and memory effects in online video advertising, suggesting that eye movements can predict memory retention. This has implications for improving advertising effectiveness in e-business.
研究不足
The limitations include the sample size of 100 subjects, which may not be representative of all populations, and potential biases in the eye-tracking methodology. Optimization could involve larger sample sizes and more diverse video content.
1：Experimental Design and Method Selection:
The experiment was designed to measure the effect of online video advertising on memory using eye-tracking technology. Eye-tracking data and memory tests were conducted.
2：Sample Selection and Data Sources:
100 subjects were tested after watching several videos. Data was collected from these subjects.
3：List of Experimental Equipment and Materials:
Eye-tracking equipment was used, but specific models or brands are not mentioned in the provided text.
4：Experimental Procedures and Operational Workflow:
Subjects watched videos, and their eye movements were tracked. After watching, memory tests were conducted to assess the effect.
5：Data Analysis Methods:
Statistical analysis was performed on the eye-tracking data and memory test results to identify correlations.
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