[IEEE 2018 IEEE 15th International Conference on e-Business Engineering (ICEBE) - Xi'An, China (2018.10.12-2018.10.14)] 2018 IEEE 15th International Conference on e-Business Engineering (ICEBE) - Research on the Memory of Online Advertising Based on Eye-Tracking Technology

摘要： Based on the memory of the member of the committee of e-Business Engineering (ICEBE) and the eye-tracking technology, this paper explores the effect of online video advertising on memory and draws data from 100 tested subjects after watching several videos. The research shows that there is a correlation between eye-tracking data and memory and the eye movement model through the experiment.